Reliability is at the core of a Web 2.0 strategy
May 13, 2006 – 9:44 amIf you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Web 2.0 makes a lot of sense, and the sites that are adopting the mindset are doing quite well. There’s one central precept that I think is essential to continued success: Web 2.0 websites must be reliable, in order to build strong relationships with repeat visitors. Users come to rely on websites that they visit daily, and poor technical performance is one sure way to turn them off.
Web 2.0 websites will tend to grow fast, but are they scalable? If you start a website that become really popular, do you have the resources in order to grow it out? You need a plan upfront, because word-of-mouth can help a website grow fast. If you break down as you grow, you’ll miss the vital viral traffic when people give up on getting to you.
One of the central tenets of the Vision of Web 2.0 is that software will be centrally located, and simultaneously delivered to the populace. Web services are at the core of the strategy, and even behemoth Microsoft dump $2 billon into Web 2.0 struggle. Microsoft realizes that they can’t deliver computer software via retail channels anymore. Of course a company like Microsoft will end up cannabalizing their older and more profitable business, but in the long run they’ll be a lot more capable of dealing with the Web 2.0 Poster Child Google.
If you’re building a Web 2.0 application, you too must build reliablity and scalability into your website or you may experience an intial burst of enthusiam followed by a quick decline into oblivion. If you do it right, you’re well on your way to success in the new web environment.
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