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GoogleFlux: the index that shifts every second

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Normally, I won’t so a repetitive site: command, because I know just how addictive it can be. If you type site: in you’ll get a different value from one minute to the next. I’m familiar with the concept of Google Data Centers and the like, but really, it’s remarkable just how much shifting goes on routinely in Google. What’s even more amazing to me is just how much they crawl, in order to show such small index counts for certain websites.

In particular, it looks like Vbulletin and other forum software were cleaned up a bit in the index, as well as any site deemed “duplicate content”. All in all, these new rules really have resulted in a much different looking index in the last few days. But I’m convinced to just wait it out, because none of the data centers appear to be in sync, and I’m sure even more violent changes are coming in the next few weeks. Google didn’t get famous by being exclusive. They were always known for being inclusive, so I’m betting their new way of crawling is most related to bandwith costs versus revenue.

I really think Google might have lost it this time. The mantra of building great content and allowing Google to find it also appears to be losing its’ appeal quickly. Time will tell, but if the current state of affairs worsens, it’s likely customers might eventually wise up and switch to other search engines. Ask.com is advertising, so you know they must be serious about at least taking some market share from Google.

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