4 surefire search engine marketing tips
May 21, 2006 – 6:09 pmIf you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Search engines can be baffling at times, and all of the different search engines work slightly differently, but they have a lot of factors in common. If you do certain things extremely well, you can end up ranking relatively high in the search engine results pages. Here’s a few principles that almost never miss:
1) Make specific internal pages that go into detail about a topic. One of the biggest mistakes a neophyte search engine optimizer often makes is attempting to configure one page for too many keywords. You’re best served creating a targeted page for each term. Sure, it’s a lot more work, but you have a much better chance of ranking. Plus, the more targeted pages you have, the less likely you are to suffer depression if you stumble a bit.
2) Diversify your search engine strategy as much as possible. You do not want one page that is featured prominently ahead of all others. Rather, you’re better off having a huge stable of high ranking pages, on a wide diversity of keywords. This way, you’ll find your traffic is much more likely to convert, and in general is worth much more overall than less target traffic that hits a main page.
3) Concern yourself with revenue, and ignore ego-stroking but time-wasting activities. Focus yourself on the battles that actually win the war, and don’t become obsessed with winning a certain keyword phrase. If you spend too much of your time battling for certain keywords, you may find yourself getting into a battle that you can’t win, and that will leave you very scarred and battered. Go for the most phrases that can bring in the most money.
4) Pick fights you can win. This is a good strategy whether you’re in the streets or on the internet. Don’t start battles that aren’t winnable. If your website is new, you have to work your way up to the top, so you can’t expect to make a ton of money on your first day. Accept the fact that you may have to put in a ton of money and time to beat an ensconced competitor. But even if you’re David going against Goliath, you have a shot at winning. But life is a lot easier if you’re battling for big keywords with a decent income. Win the small stuff first so you can assess your skill levels.
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