Finding a tightly defined niche can lead to online success
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If you’re into search engine marketing, you’re already very familiar with the concept of niches. Niches relate pretty closely to keywords, for the most part, but with some more thought, you can define them even better. If you’re really new to internet marketing, your best bet is going to be to build a website that targets a tight niche. There are several reasons:
1) There’ll be less competition than in a major keyword category, so you can learn the art of internet marketing and actually stand a chance to make some money
2) You can keep focused as you build your website easier, so site construction is a simple task. Since you’re learning, you want to be able to conceptualize your design quite well, so you can develop techniques for acquiring traffic that you know work
What’s an example of a niche?
Web design => idaho web design => idaho flash web design
The four keyword phrase is pretty specific. If you are a web designer, living in Idaho, and specializing in Flash designs, this would be the killer keyword category for you to land. As you become more specific in your marketing and targeting, you’re more likely to experience an increase in conversions. Your traffic might be low, but the people who come to the site are really and truly looking for your product! It’s up to you to close them, but you have a much better chance when you target a specific niche.
Do you target specific niches, or do you attempt to be broad in your appeal?
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