The free marketing aspects of Web 2.0 are incredible

June 6, 2006 – 3:05 pm

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

The most exciting aspect of “Web 2.0″ to certain people has to be the ease and speed of adaptation that’s been seen by the biggest players. When a company can become an overnight sensation without paying millions for advertising, this savings goes straight to the bottom line. Systems that draw in other users from referrals of existing users are inspirational to anyone who develops websites.

The new framework of websites is really exciting. The more fluid the user experience gets, the more likely you are to attract users en masse.

Almost every popular Web 2.0-style website has a very easy to navigate website, with clean designs and fast-loading pages. It’s a must. The less much the better, or so it seems, until you give the users a chance to add their personality to the site (I’m thinkink of MySpace Profiles here). But the basic premise seems to be:

  • Find a solution to an existing problem
  • Make your solution something easy to understand
  • Make it extremely easy to use
  • Encourage your users to tell others about your service
  • Be reliable
  • Add features
  • Make most of your features free, but charge for the really premium ones

All of these are principles that I either have or will begin implementing into my websites as quickly as I can. I missed the boat for awhile by sending most of my traffic to the context sensitive ad places, but as their payouts seem to be declining, I’m attempting to convert more one-time visitors into repeat visitors. That should make the marketing job easier overall.

What do you think of the potential of Web 2.0 as it relates to free advertising? Some of these companies are HUGE from word of mouth. Are you attempting to exploit these opportunities?

If you enjoyed this post, subscribe to the Web's Best RSS feed!. See if your website's meta tags are optimized

Related post(s) you may enjoy:

  • The Best Part Of Search Engine Traffic
  • Hiring An Agency To Do Email Marketing
  • Internet Marketing: 99% Of What You Hear Is Horsecrap
  • Viral traffic is the Holy Grain of online marketing
  • Number One Positive Factor Of Internet Marketing

    • Sorry, comments for this entry are closed at this time.