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Video, Video Search, and Mobile Content

by Darren

These are three things I’m thinking about more, as are many people. Video is such an incredibly potent media. Cinema, and even TV media and advertising, all have huge impacts on how people live. Can you see an internet where video plays a huge roll? It’s not hard to, as the roll of video grows each day. The advent of video sharing is getting everyone in on the act, but is there a place for the small content providers in the world of video?

I think there might be, but it’s going to take a massive effort to professionalize what you do in the field. Some of the most talented people in the world work in the genre of “video production” and all of us are used to an incredibly proficient use of the art. To make weak videos will do as much for you as writing bad copy in a text ad. The media can be the message at times, so if you don’t capture attention quickly, no one will care. It’s not hard to imagine that people have very short attention spans. Can you influence people with 10 second videos? I’m pretty sure you can, and there’s undoubtedly a niche for excellent producers.

Mobile video content is on the rise. In particular, porn videos have made the transition to cell phones and various handlhelds. And more and more mainstream media companies are making the leap. Many of the videos released on Youtube each day are produced by professionals hoping to capture the “buzz” factor.

I have no experience with video editing, but I’m working on it. I figure if I can at least learn to make some decent videos within 6 months it will become yet another way to drive traffic to my websites. I’m not planning on being a professional videographer, but I do think that there’s a great opportunity to drive traffic if you use careful self-promotional videos that also entertain.

Are you interested in video for search engine marketing? Have you used it successfully?