6 best ways of maximizing your website’s revenue

June 22, 2006 – 2:10 pm

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One of the keys to the online marketing game is to never give up on pulling revenue out of a website. There are a number of ways to do it, and you always benefit from taking advantage of them. Some of these ideas may be basic, but they all make complete sense and shouldn’t be overlooked. You can almost always squeeze more money out of your traffic if:

1) Increase the number of page views on your site. Notice I didn’t just tell you to increase your traffic. Assume you can’t increase your traffic, but need a surefire way to get more money from your website’s current visitors, then try to get each visitors who’s already there to view more pages per visit! Two things can happen with this method: 1) you’ll get more page views for any CPM ads you’re running and 2) the visitor will get likely become fatigued after visiting more pages and click on an even more targeted and high paying ad.

2) Tweak your fresh content to include higher paying keywords. If you update often (like with a blog), start making posts that draw higher paying ads. Start reviewing products that you know have mass market potential. Post about things that people actually spend good money on and your revenue promises to go through the roof.

3) Tweak your Ad Code. Switch between YPN and Adsense. Change the borders or the site layout. Don’t be complacent. Sometimes simple ad tweaks can mean “double your money”. Always keep looking to improve the performance of your ads.

4) Add more ads! Don’t get carried away but you may be able to augment your income by adding additional ad units. Google allows you a total of 4 ad units per page. If you add two more non-context sensitive advertisers on the same page, you get paid 6 times per page.

5) Move people around on your website. Think of the traffic flow at a shopping mall. Don’t be afraid to move people throughout your website. Try to convert them into becoming regular users or get them to the part of the store that pays best. Either one works and beats a poke in the eye with a sharp stick

6) Increase the number of regular visitors to your website. People who visit every day look at your ads 365 times a year. Don’t sell yourself short and sell all traffic at a discount. Make sure you appeal to at least a percentage of the people who become your regular visitors. These people are the true equity in your web business.

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