Google mixing up ads in attempt to jolt surfers

June 28, 2006 – 9:44 am

Google has had enough of hiding their light under a bushel barrel. They need revenues, and they need’em now. I know the feeling, so I applaud Google’s newest attempts to get people to look at ads. One ad unit in particular I’ve been enjoying lately is the 300×250 Square. We’ve also seen several types of new ads released in the last few weeks:

Experiments with CPA – Cost Per Action ads coming?
Experiments with Vertical Image Units – draw their eyes with a related image file
Newly released Video Ads – Google Video Adwords hit street

All of these new measures are likely to result in increased revenue for webmasters and Google. I applaud the moves they’ve been making lately. It will help stop the ads from become moribund. Banner blindness is inevitable. Google is pulling far ahead of closest competitor YPN now because of YPN’s lack of ad unit options. Link units alone are a huge earner.

It looks to me like there’s new life in context sensitive ads right now. Experiments are going on right now to see how these new units perform.