I can always tell Google is doing some sort of update. Why? Because they drop an 8 year old domain of mine that has 51,000 links and brings in enough revenue for my mortgage each month. This has happened on 9/22/2005, 12/27/2005 and 6/27/2006. I doubt this is an algo change. The reason the complete drop is baffling is, every single ranking for the whole site drops.

Each time my site dumps, a crappy competitor rises from the surface. He’s using old school spam tactics from 1999, but enjoys a resurgence every time this happens. What word can we expect from Google concerning this? Apparently none. They’re whole PR department has been on vacation for a month, so it’s up to all of us to just relax and wait for the inevitable changes when our quality websites come roaring back to the surface. Or not.

What I choose to do anymore is ignore this shuffling. It’s out of my hands. Every time the shuffle happens, the bottom falls out of my CPM too, so I’m forced to endure a pay cut, at least until it “sorts itself”. To focus on this negative event would drive me crazy. Instead I bulld even more pages and attempt to reach out using other methods of getting traffic, so that I won’t be crushed like a gnat by the elephant Google when it decides to do something.

I haven’t seen the rumored backlinks or PR updates occur either. Yawn, I’m going back to work .