Search engine traffic is a gift that must be converted
July 11, 2006 – 8:23 amIf you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Really any traffic to your website has to be converted into something. If you want to be effective, you have to have repeat visitors. If you have no repeat visitors, then every day you’re on the internet is your first day! You end up living in a Ground Hog day style nightmare where your traffic never goes beyond a certain level. What happens if we don’t convert anyone?
1) All of our traffic is sold to third parties. THEY then convert it instead of us.
2) We get paid less because someone else did the conversion
3) The lifeblood of our website dries up. Any community we might have built falls off.
4) Our revenue levels stay the same
This means we’re forced to convert visitors. Sometimes that’s easier said than done. People are busy, and can’t focus all of their attention on one thing. You need to get their attention and then keep it. And you need to do this all the while your competition is getting better at doing the same thing. Website competition is tough and getting tougher every day. Every vertical boasts a ton of competitors, and many of them are extremely good at what they do.
Permission marketing can be a powerful tool to help us. People who actually opt-in and are seeking niche information are hugely valuable to our efforts. These people will form the basis of anygoing revenue you hope to attract your website. The people who take the team to read daily are of prime importance.
This week we’ll try and take a look at some “Web 2.0″ ways to attract and retain qualified traffic.
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