Crafting a landing page
July 21, 2006 – 10:50 amIf you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
If you build a big website, or even a large network, you’ll have people landing all over you pages. You need to think about where they land, because if you’re not careful, they may become disjointed. More importantly, you need to try and warm them up and lead them to a better page, if you feel the page they landed on wasn’t the best one for them.
You have to work on landing pages, even if you’re sending the traffic along to third parties, because the warmer the traffic is, the hotter the conversions. If you’ve ever seen an affiliate plan really sing, it’s a thing of beauty. My favorite memory was an obscure named person who I managed to rank for. I found an “adult site” that paid $40 per conversion and installed the code. Remarkable enough, the person made the new nationally because of a scandal. My page was about a scandal, and sent the person to a form where they could purchase a video. I’m proud to report, I actually crashed their signup server with 36 signers in 12 hours. Yes, indeedy, that’s 36 x $40 and it was for one of the lamest pages of content ever produced by man.
Can you have success like that? Of couse, but only if your REALLY think about who’s coming into your website and where they’re going. If you can match the needs of the visitor with the needs of the advertiser, you make great money in the middle.
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