Content website versus usability
July 27, 2006 – 6:54 pmIf you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
I’ve been running content websites for awhile, and they’re tough to promote. People read content, sure, but it doesn’t always make them stick around to do more. Take a look around at the strategy of every company now on the web and it’s to try and engage users. The huge success of sites like MySpace are the main reason for this. They taught everyone that the only way to get huge is to get people to join your website virally.
It’s easier said than done. It’s common advice to “go viral”, but it’s not always clear how to do it. But that’s the Holy Grail of web marketing. People coming in from word of mouth advertising that you don’t pay a penny for is the greatest thing of all. And getting them to become frequent users and contributors is the challenge. If you can, your battle is won.
My goal in the coming months is to experiment with usability as much as I can. I have a few expensive books I bought about the subject that I plan on looking at. I’m sure the key is to make a website easy to use, but that’s not always clear how to do. Either way, through constant experimentation I plan on finding out what people really like.
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