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Inspiring passion online – the web marketer’s mission

by Darren

I think one of the most amazing phenomena about online is how certain websites truly inspire passion among their users. In fact, all the best websites do it, and it’s one of the keys to success for any modern venture in Web 2.0.

I think setting off to do this is not a good plan. If you remain attentive to user’s desires, and enter into a serious dialogue with users, you have a chance at succeeding. But the main thing you have to do is put tools in the hands of your most creative and productive users.

User-generated content is becoming rampant on the web, but not all of it is of high quality. In fact, some of it similar to what you scrape off your show when you step in horse droppings. But that doesn’t usually stop anyone from entering it. It’s not so much the quality of the user-generated content so much as it is the passion with which it was entered. Many times, flames and arguments go the longest. Why? Because they’re fueled by their emotions and engage in what they’re saying.

Giving people a voice is working as a viable means of traffic generation, and there’s no doubt the trend will continue. But eventually the crowd will become consumed by hatred if all of their passion remains unchecked. Then we have to consider the role of editors. In that sense, the new user-generated websites are an evolution, but will also required empassioned system administrators.