Internet marketing expert

August 5, 2006 – 9:45 am

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I feel that’s an interesting term. What exactly is an internet marketing expert? It’s someone who is willing to proclaim themselves experts in a field that changes every day. For a person to make such a claim, they need to be working actively in the field, and doing their best to keep abreast of the constant changes in their field.

I think the best way to determine whether someone is an internet marketing expert is to consider whether you’ve ever actually run into their website, or managed to hear of them online. If they’ve been doing their job, chances are that they will have turned up here and there in searches, or you would have happened along their website at some point. If an internet marketing expert cold calls you on the phone, chances are good they don’t really know a ton about internet marketing.

No matter who you go with, for any of your basic internet marketing needs, do so without a contract. Contracts are a company’s way of saying “we suck and we know that once you figure it out you’ll want to cancel.” Marketing companies that push contract services are likely to have experience the problem of customers wanting to quit many times before. There only skill might be in selling you high-priced internet marketing services. Be wary.

Myself, I’m not pretentious enough to think of myself as an internet marketing expert. I manage to earn a decent living online, but by no means am I an expert in reliably driving traffic to websites no matter what. Like most people, I’ve had my shares of successes and failures, but I can’t guarantee any of the work. If you can actually find an internet marketing expert who will guarantee the work in writing, and offers some sort of refund if you’re not happy, then it might be an offer worth considering.

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