6 best ways to promote your website in 2006
August 10, 2006 – 10:06 amIf you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Okay gang, let’s do a list. We all know how exciting that can be. I’d like to enumerate the main methods of internet marketing that I’ve actually found to work in 2006. These methods are “tried and true” and have been able to survive even the most grueling anti-SEO environment seen in recent years.
1) SEO - It’s not dead and I doubt it can be killed. SEO cannot be your only strategy, but it has to be a big part of it. To deny search-engine friendliness is to deny your own success.
2) Viral - You need to go viral like a fat kid love cake. Why? If you don’t have the talent or capability to pull off a viral marketing stunt, hire someone else to do it, or just replicate something popular with your own unique spin. There’s enough API’s out there right now that you’re bound to be able to put together a decent tool, even if you can barely program. Viral traffic is the gift that keeps on giving. What’s an example of a viral marketing tool? Are you a Link Pimp?. You need tools that get spread through email and forums because they’re fun and unique.
3) Social networking - no man is an island and all that. You better hone up your social skills if you plan on making it in today’s day and age. In the past, it was okay to be a bit of a lone-wolf, but now you’ll be “marked for Death” by the beligerent search engines. More importantly than search traffic, you also can build traffic through social networking. When I speak of social networking I mean using sites like Digg, but I also mean good old fashioned sales and human relationship building. The better you are at selling yourself, the more likely you are to move product
4) Credibility isn’t everything online. It’s the only thing. Sorry, Vince Lombardi, for the Web 2.0 version of your old chestnut, but I really believe it applies today.
People buy from people they “know”. It takes a real effort to get people to know you online. Take that effort. If you remain a face in the crowd, you’ll lag the others. If you can seperate yourself from the pack and make people aware of you, you’ve won the battle.
5) Rely as little as possible on third parties. You need to rely on yourself. The only one who can keep a tight schedule going online is you. You don’t have time to allow your agenda to be set by others, and don’t EVER rely on other companies to put money in your pocket. The more you can control the experience, the better.
6) Leverage your existing customer base. Enlist those who already read your blog to help you market. Get people who already bought from you to buy once again. Your current customers like you. If you don’t let them down, they’ll never let you down, either. Always give good service to your customers, and if you don’t have customers, then treat your visitors with respect. They’re guests, afterall, and are the main the reason you’ll succeed, if you do.
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