Viral traffic is the Holy Grain of online marketing

August 14, 2006 – 4:05 pm

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Viral traffic is just great because it’s the gift that keeps on giving. I never experimented at all with viral marketing until May of this year, and now I’m already convinced it’s one of the best possible ways to go. If you can up with something funny, useful, or entertaining, it’s amazing the speed at which your marketing message can travel.

The best part of viral marketing is that it’s not you doing all the work. You make a tool, and others promote it for you. They’ll tell their friends, or forums that they belong to, and it won’t be you out there being insulted for promoting yourself. That in itself can be a big bonus, because promoting your own products will sometimes leave you being tarred and feather.

Search engine marketing is still a very strong driver of traffic for me, but I’m getting more fascinated with the viral marketing because it shows how people act. People, if you entertain them, will be quite happy to keep on sending their relatives and friends to you. As a core part of a long term internet marketing strategy, it just can’t hurt to have fresh people that you don’t have to pay for show up daily.

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