Key to long term link building success
August 15, 2006 – 9:45 amIf you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Most people you run into online will agree that a ton of incoming links is important for any website. They’ll suggest ideas on you can acquire links, but I think it’s important to take a look at the long term picture. Successful websites always gain links, even over several years. Any type of link building efforts that you use will require follow up and maintenance. And the biggest key to building links is to make sure that fresh websites are always finding you and linking in.
Some of the ways you can assure that you keep on gaining links is to keep on doing the things you’ve done up to that point that have brought success. If you write content articles, and this brings in the links, then continue to add more, to ensure a fresh supply of links. If you buy links, buy the same number every month, so your website doesn’t appear to fall off the map.
The easiest way to get links over a long period of time is to simply offer something of unique and lasting value. It’s trite advice, but it’s accurate. MySpace doesn’t sit around worrying about “getting links” most days because they know they have users who will help grow the site. Anything you can do that makes your website unique is worth trying. Even something as corny as a contest could be used to get a quick infusion of links to your website.
Don’t just follow the crowd, but really try and add a page that offers a unique look at a familiar problem, and the incoming links will multiply like rabbits. Before long, your whole link building program could go on auto-pilot.
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