Google goes after Microsoft with new suite of applications

August 28, 2006 – 7:24 pm

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Google has been into the idea of making web applications that operate like an O/S for awhile. And it’s hard to argue with the logic. They can pick up new customers and hurt Microsoft in the process. That’s they type of one two punch that any company will like. Google has done this before, but this time they aim squarely at software.

The online search leader said it has created a software platform to run basic business activities — based on programs it already offers separately. The move marks a stepped up challenge to rival Microsoft Corp. as the software giant prepares to upgrade its Windows and Office franchises.

The move follows their basic plan of giving away the software free so they can make it up on advertising. Since Microsoft would also be hurt by the move, Google could kill two birds with two stones.

The current bundles apps are already running. The whole Google Apps for your Domain. It’s typical of the latest Google product releases. It is free, but there is a premium addition would allow you to remove ads. It’s a bit confusing at first glance.

I’m less than impressed with Google, as always, but maybe this time will be different.

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