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The Power Of Permission Based Marketing

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If you spend much time online, you begin to realize the importance of carving out a niche, and communicating with your customers. No one remembers a brand name that they’ve heard once, and most people won’t remember to visit a website, even if they’ve been there before and like it. This means you need a way to communicate with people who are at your website, encouraging them to return.

Permission based email marketing is a big boost to business

Everyone hates spam, but most people enjoy receiving email followups from companies, if they’ve requested it. Contacting your current customers by email can be a great sales booster, but you you have to do it right by following the rules of permission based marketing. The rules are tough, so make sure you take the time to educate yourself. It’s probably easiest to set up an account with a company who manages newsletters.

Permission based marketing offers an improvement over asking people to Opt-Out

The term was orginally coined by Seth Godin and according to WikiPedia means:

Permission marketing is a term used in e-marketing. Marketers will ask permission before they send advertisements to prospective customers. It is used by some Internet marketers, email marketers, and telephone marketers. It requires that people first “opt-in”, rather than allowing people to “opt-out” only after the advertisements have been sent.

Once you have people’s permission to email them, it’s a more powerful marketing tool than many others. Sending a weekly newsletter gives you a chance to stay in touch with your customers, and to introduce new products or services as they’re developed. This will give a boost to sales, without you having to increase your marketing costs. That’s a win-win for any internet marketer.

I can admit I’ve been remiss in my duties concerning permission-based email marketing. I two-plus years I haven’t done nearly enough of it. Well that era is changing. I’d love to invite you to join the Sootle Internet Marketing Weekly Newsletter, which is my new Internet Marketing Newsletter which will be delivered to you once weekly.

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