Blog Search Traffic Picking Up

November 15, 2006 – 3:09 pm

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You can get a decent amount of traffic from blog search, provided that you write about popular subjects. With more obscure keywords, there’s no reason to expect great success. But if your write about a subject that generates a lot of interest, you can expect pretty decent numbers from people looking just for blogs.

A lot of these people will be looking for information to link to, so this can be a huge advantage to your traffic-driving efforts. There’s no way you avoid this easy source of traffic. The main thing you need to do is update regularly and use keywords in your title.

It doesn’t take a ton of on-page optimization efforts to rank well in blog search. Just mention your desired keywords in the title and mention them once or twice in your message body. The thing is, blog search is based on freshness, so your post will rank for awhile, almost no matter what you do. The downside is that you will be replaced by the next post along.

All in all, it’s still well worth the efforts and one good way to jumpstart traffic building efforts to your blog.

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