Software That Figures Out Names In Google Search
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These Japanese researchers have come up with something interesting concerning how to determine proper names in Google SERPs.
The software tool, developed by researchers at the University of Tokyo in Japan, picks apart the results of a search engine query, identifying unique identities within these results. For example, it can tell the difference between Michael Jackson the pop singer and a travelling beer expert of the same name, who also appears on the first page of results produced by Google.
How does the software accomplish its’ task? Basically through a combination of Semantic analysis and on-page analysis that checks the first 100 results from Google. The software examines more relationships in the results to determine what is actually meant by the name.
Another example of how the use of LSI can affect indexing.
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