2007 Google Search Report

January 17, 2007 – 7:30 am

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Well 2007 is under way, and Google is back at it. What’s been happening in Google that we need to be aware of? Well, Google has changed the way in which they “weight” backlinks, and they’ve been doing some massive “data refreshes” that make you hold onto your hat and go along for the ride. Google is changing how they index the internet?

What do these changes mean for me?

Nothing. In essence, even when Google makes changes, it doesn’t mean that you or I have to respond in any way. We need to remain calm, and analyse what’s going on. But rest assured, the core principles that helped build Google up into a popular search engine haven’t changed that much. As always the changes are aimed at “gaming” Google.

What principles should I follow?

There’s one main principle that hasn’t changed: you need to make your website interesting to web visitors. The ones who are interested will come back and visit, and they’ll also tell others about their stay. This will help promote your website in ways that will make it easier for you to get even more people. You need to have a usable website to expect repeat visitors.

The more things change, the more they stay the same.

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