Yesterday, I spoke about the need to increase your conversion rate. Google has announced a test program that helps you determine the quality of your landing pages. In essence, this is the quickest way for Google to help you increase conversions.

Take the guesswork out of landing page testing. Website Optimizer makes it easier to determine which version of your landing page users like best. Graphical reports show which page resulted in the highest conversion rate. Complete the steps below and sign-up to participate in our beta test. We can only invite a small number of advertisers at this time, but hope to open the tool to all Advertisers over the coming months.

While Website Optimizer is integrated into AdWords, it tests all traffic to your site – including traffic from your AdWords ads, Google search results and any other source of traffic to your site.

The Demo is well-done, and outlines all of the basic concepts of conversion rates and landing pages.

The Website Optimizer will give you a way to do Multivariate testing, using different variants of a landing page, to determine which one will convert best.

If you haven’t already checked this out, you should.