Internet Marketing: 99% Of What You Hear Is Horsecrap
February 14, 2007 – 3:46 pmIf you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
I guess that statement can’t really surprise anyone. Most marketing is crap, and people have come to expect it. If you go online, looking for an education in internet marketing, what you’ll find instead is people willing to sell you something.
Internet Marketing is no different from online marketing, except with a few technical considerations. But remember that people are still people and marketing is still an attempt to sell them something. So you have to be well grounded in the ways of marketing offline, at least with the basic concepts before you dive in online.
Keep a skeptical mind, and always track your results. No matter what you try, you can always determine whether your ROI was good or not. That alone should let you decide whether you’ve been effective with your online marketing or not. If you make more money, you’re doing something right.
Don’t give too much time to any effort that isn’t paying off. Switch your efforts at once to something that can pay off instead. This time of adaptability can save you a ton of money when your online marketing efforts go bad.
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2 Responses to “Internet Marketing: 99% Of What You Hear Is Horsecrap”
Good advice Darren. Short and to the point. What tracking software are you using?
By Daryl on Feb 15, 2007
Thanks for the comment. AXS, Google Analytics, and raw Apache logs.
By Darren McLaughlin on Feb 17, 2007