RC Jordan Interview With GrayWolf

February 17, 2007 – 11:58 am

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Here’s a decent search engine related interview that you should check out. RC Jordan interviewed by GrayWolf about Local Search. One of the first things you realize about RC Jordan, is just how long this guy has been around in search! That makes what he’s saying that much more interesting. He’s seen the changes, and comments on what he thinks the next big trend is.

It’s tough to argue with another fan of the long tail, when he says:

For many people in local search getting that trophy phrase of “widgets in Wisconsin” is all they focus on. Is that the best approach or is there a long tail for local search as well?

For those who have struggled through reading this far, it should be more than apparent that I think of the long tail first. Note, though,that I mentioned my affinity for themed pyramids and in-site linking. In the non-linear web, you’ve got to land them, then direct them as best you can. The themed pyramid seems to work for me. Of course, I try to weave the trophy phrase(s) throughout the site and, over time, I’ve seen the long tail pages push the site upwards for the trophy phrase, too. Now, whether this is on-site cause or the off-site effect, I don’t really care.

Local search and “long tail” converge? Perhaps they do. Local search promises to keep everyone on their toes for the next several years so you need to check out this interview, and the rest of GrayWolf’s series on local search.

So many trends are emerging right now, it’s an exciting time to be an internet marketer.

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