Yahoo Mobile Ad Network To Go Live

March 27, 2007 – 2:08 pm

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Yahoo has been attempting to offer a number of different advertising options, and they’ve succeeded in extending their product line. Yahoo is offering the first major platform for mobile advertising.

The Yahoo Mobile Ad Network will include MobiTV, an early leader in delivering TV to mobile phones, Norway’s Opera, whose browser is featured on many phones in Europe and Asia, and Go2, a U.S. yellow pages service for mobile phone users. The first ads will run in the second quarter.

“We started with text search on mobile phones, then we had display ads, now we have video and in-game advertising is next,” said Marco Boerries, senior vice president of Yahoo’s Connected Life business unit. “For the first time, mobile publishers have access to a big mobile ad network.

This could be the start of something big. I would expect Google to follow suit rather quickly.

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