Common SEO Wisdom Is Bunk

April 3, 2007 – 12:18 pm

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If you hang around certain online venues long enough, you’ll end up directly confronting a bunch of “common sense” wisdom concering SEO. Taken at surface value, it sometimes makes sense, but most of what you’ll hear is incomplete, and won’t be able to serve as an effective strategy for long term success.

Get links and add content. These two mantras remind me of the old “Tastes Great Less Filling” debate. Of course, you nimwit, it’s understood that you need to “get links” and everyone also knows that you have to “add content” to keep a website growing. The trouble is, this advice is so damn common it’s actually meaningless.

The next time you’re out and about in the internet marketing circles and you hear a catchphrase that someone has been repeating for a long time, then go ahead and ask the person exactly what the heck they’re talking about. If they have a detailed answer that really makes sense, perhaps they’re on to something after all.

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