SEOs tend to be selfish louts. I say this after years of experience dealing with the crowd. They often try and hang on to their links, even though they’d be better off being generous. Why? Because outgoing links have a number of benefits, like these:

• Outgoing links help search engines determine what your page is about
• Outgoing links help create awareness about your website (the people you link to notice)
• Outgoing links are useful to your visitors – and they’re the ones who really matter

With this many advantages, you’d think everyone would be making sure to include outgoing links in their posts

That’s exactly what most people would probably think, but you might be surprised to find out that many bloggers and website owners don’t link out at all. If you find yourself doing this, you better really question why. Search engines are always looking for characteristics that mean a website is “naturally” popular. A website with no outgoing links is a “dead end”. Nothing could look more unnatural than that.

Do you link out often?