Anatomy Of A Natural Link

April 24, 2007 – 1:49 pm

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All the time you hear the phrase “get natural links”, but nobody ever really explains what a natural link is. Natural links occur all the time. I’ve been managing a network for four years and I get all kinds of natural links from all over the world, all the time. What are some of the characteristics of these links?

Natural links tend to point to interior pages on a website, not the homepage. It’s as simple as that. Very few natural links will just say “go to Joe’s website” and link to the main page. Instead, they’ll point at specific interior content.
The anchor text can be anything. Non-SEOs are the ones linking to you, so expect all sorts of strange anchor text.

Google is always harping on the concept of “earning links” and earned links tend to be very specific in nature. The more quality content you offer (tools or text), the more likely you are to get natural links daily.

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