The Internet And Garbage Offers
June 1, 2007 – 3:43 pmIf you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
The internet is looking inefficient to me lately as I get way too many unrelated offers. I can see this is why companies like Google are so obsessed with personalization. They’re convinced that they can target offers directly to people’s needs. It makes sense, if they track user preferences, they might have another way to sell them something they actually need.
The programs on the internet that are attempting to “blast people” really can’t work in the long run, especially when they use automated means to market to everyone. I understand the law of large numbers, but I also think conservation of energy is a good principle to follow.
I’m spending my time lately making my landing pages more specific and matching offers as much as I can. I have no patience for vague traffic.
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One Response to “The Internet And Garbage Offers”
I’m the same way as you, why not just spend the extra couple hours building a site that will last for years instead of months.
By Principle Of Marketing on Jun 10, 2007