Google Expands “Web History” To UK

August 3, 2007 – 10:08 am

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If you live in the US, you’ve probably already become accustomed to the “View Your Search History” link. Well, now the service is expanding to the UK. The service is opt-in, due to obvious privacy concerns.

The launch is part of a wider Google personalised-search initiative that the company’s privacy counsel, Peter Fleischer, has admitted raises privacy issues. Writing earlier this year in the Financial Times, Fleischer said: “Personalised search does raise privacy issues. In order for it to work, search engines must have access to your web-search history. And there are some people who may not want to share that information because they believe it is too personal. For them, the improved results that personalised search brings are not matched by the ‘cost’ of revealing their web history.”

Although the company claims the service is opt-in, it’s on by default for most people with Google accounts.

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