Facebook Ads Pulled Over Political Fears

August 6, 2007 – 9:23 am

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Facebook is facing more challenges now that the website has grown so fast. The latest flap involves 3 UK companies pullingh their ads because they didn’t want to be associated with a political group running ads on the same pages.

Mobile phone giant Vodafone, cable operator Virgin Media and HSBC’s online banking arm First Direct all suspended their Facebook ads, fearing their brands would be sullied if linked to the British National Party (BNP).

The company didn’t want confusion given the random nature in which the ads appeared.

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“To avoid misunderstandings we immediately withdrew our advertising as soon as this was brought to our attention,” Vodafone said in a statement.

“We are working with our media buyer OMD to ensure that more robust controls are in place before we agree to any potential re-investment.”

No word on a response from Facebook yet.

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