People get so excited about the potential of websites because the web is truly immense. If you can manage to have a very popular website, the income potential is virtually unlimited. For that reason alone, lots of people try to hit homers when they launch a new website. But in many cases, they will fall far short of their goals.

In order to make good money online you don’t need a huge website. As long as you stick with profitability, you can’t fail. And websites don’t generally cost a lot to run. If you continue to pound out the content and do a decent job of administration, then you can plan on always growing bigger.

In the end, your website’s revenue will be a function of how consistently you’ve updated.