If you manage content websites, you’ll probably want to add content on a fairly regular schedule. It’s long been rumored that Google is a fan of websites that add content slowly and consistently, and from observation, it appears this is true. Blogs seem to usually rank well in Google, and they are almost always added to consistently.

Make sure the content you add is on-topic, and relevant. That’s the job in a nutshell. If you add ancillary search terms that you don’t have pages for, you can expect pretty straightforward results.

Don’t sacrifice quality for quantity. Make sure you do your best to add meaningful content, because content that is too thin won’t help much, either. But don’t be afraid to be concise, in any event.

Not all web content will be super long and detailed. The main key is that you provide enough information to satisfy your visitors and to pique their interest to return. And always add consistently to have consistent results.