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Ad Tuning For Adsense Continues To Pay Off

by Darren

You must keep tweaking your Google Ads. You stand so much to gain, and really nothing at all to lose. If the ads don’t perform better, revert.

The advantages of tweaking are obvious: you can get more money for no extra effort. If you can increase CTR and CPM without having to add content, your life just got that much easier. I’ve tweaked my ads for three months running now and have managed to get an increase each time.

So I’m convinced you must never be satisfied with your efforts. You can almost always squeeze more out of your configuration. When you get complacent, that’s when you stop growing revenues.

I’ll be looking at even more changes this week, just to follow my own advice.