Fresh Information Should Matter In Google

October 22, 2007 – 9:08 am

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It seems that Google places an emphasis on the age of documents, but I’m not sure that this strategy is always the best. Sure, some great documents are old, but documents are being born every day on the internet, and certainly some of them are better than the ones already out there. Just because a page has been around for awhile doesn’t automatically make it the best page on the subject.

When you think of the how far the internet has come in the last 10 years it’s amazing. This is true both in terms of functionality and the level of professionalism of many websites. So you can honestly say that most of the information that is new tends to be at least as good, if not better, than the documents that are still existing without update from 10 years ago. But Google loves the old pages.

We’ll see what happens as Google continues to grow and evolve and take more and more factors in affect. I’m sure the bias towards older documents will probably continue, but maybe it won’t be to such a pronounced degree.

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