Increasing RSS Reader Numbers

October 25, 2007 – 10:08 am

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One area I’ve been very weak in is encouraging people to join my blog’s RSS feed. I have always been a bit more oriented towards “monetizing all traffic”. But I do realize that repeat visitors are great to have. So I’ve been thinking about this issue in some detail.

In order to get someone to join, you need to show them the option. If you don’t show the monkey the banana, he won’t eat! Therefore you have to devote some of your valuable cyber real estate to encourage your one-time visitors to become regulars.

Since I derive so much revenue from Google Adsense, I’m not willing to allow the ’space above the post’ to be devoted to RSS subscriptions, but frankly, the space underneath each post is useless for that type of monetization.

I’m giving this a go on several blogs now. I put a reminder beneath each post. Let’s see what type of effect this has in the real world in the next few months.

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