Google Keeps People On Their Toes

October 29, 2007 – 2:24 pm

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Google is one company that is always evolving. And when they evolve, the rest of the internet feels the pain. This is especially true if you focus yourself too much on what you think “Google wants”. The company themselves have always consistently said: “Make your websites for users”. This means they don’t want us worrying about what they like or don’t like. And in the end, that is really the only thinking that makes sense.

Since Google is free to do whatever they want, there’s no point in working yourself into a frenzy if they make changes which affect you. You’re better off analyzing what happened, and doing your best to stay in the game.

Google will always be this way. The company has such a huge market cap that they probably plan on invading every market they can, so to think of them as a partner is not something I feel is worthwhile. It’s better to keep a wary eye on them, and go with the flow.

Lots of people saw their visible toolbar PR get reduced in the recent Google update. Some people are upset. The rest of us will just muddle on, regardless of what that imaginary metric says about the “quality” of a website.

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