Saga Zone - Social Networking For Over 50 Set

October 31, 2007 – 9:59 am

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Everyone knows how much the teeny boppers love MySpace and Facebook, but they aren’t exactly the kind of sites that a more genteel and older crowd would enjoy. So, British insurer Saga has decided to make a new social networking website just for that crowd.

Saga Zone aims to attract those aged over 50 to the burgeoning social networking sector currently dominated by younger users.

It will enable users to create their own profiles, contact friends or join online groups and web forums.

The site has been running in trial mode for four months and has so far attracted 13,000 members.

The oldest “zoner” to date is 87-year-old Thelma Hind, from Bangor in Northern Ireland.

“Social networking sites, like Saga Zone, can be a real lifeline for older people who can sometimes feel cut off and lonely,” she said.

This is definitely an idea who’s time has come.

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