How Many Ads Are Too Much On A Website?

November 5, 2007 – 8:17 am

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There are a great number of ways to monetize websites these days, and many of them work in conjunction with each other. Before long, you can end up running quite a few monetization plans on one website. But is there a limit to how well these ads will perform? At some point, degradation of revenues and user experience would seem likely.

The key things to look out for would be:

1) Clutter.
2) Usability. All of these ads pulling from different servers could cause degradation of performance
3) The “cheapness” of a walking billboard.

If you’re attempting to offer an information resource to the public, you might hurt your chances by appearing to be too commercial. When this exact point is hit, it can’t be said easily. But chances are, you’ll know it. If visitors go down at all, ease off a bit from the ads.

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