Higher Traffic And Lower CPM

November 27, 2007 – 8:16 am

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A common complaint from webmasters is about the fact they gained traffic to their website, but lower CPM caused them to remain about where they were in earnings. I, too, have experienced this phenomena. I’m not convinced that it’s because of a conspiracy, but rather it’s just “the way things are”, unless you specifically targeted higher paying keywords and that is what resulted in your traffic gains.

I see the situation as most of your new traffic is lower paying than your old traffic. That is the most logical reason for a drop in CPM. If it does happen to you, you can target higher paying keywords to make up for it.

As you add in pages about higher paying keywords, you should see a rise in traffic and a rise in overall CPM. Make sure to give it a try before suspecting a conspiracy.

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