Overthinking Your Website SEO

November 29, 2007 – 7:48 am

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SEO is important for every website, but the field has its’ limits. It’s natural to get excited about how much free, organic traffic SEO can bring to you. But you need to be realistic about what the discipline of SEO can do for any website. It’s not something you practice in isolation.

SEO can benefit you in several ways:

1) It can help all the pages of your website rank in the search engines
2) It can increase your spiderability and the speed at which pages are added to the index
3) It can help you gain rankings for certain keywords which generate traffic.

But SEO cannot make up for the inadequacies of a bad website. If your website needs work to make it more competitive, then by all means work on it to make it better. SEO can get people to your website, but it’s up to the website to keep them around.

Keep it simple.

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