Ad Blocking Never Defeats Ad Companies

December 5, 2007 – 3:49 pm

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It’s strange that the availability of ad-blocking software doesn’t hurt a company like Google more. Ad blocking software is relatively available, yet it doesn’t seem to have a material adverse affect on business online. It seems as if the issue is a big deal, but experience shows it never amounts to much.

Several studies I could find online said Ad blocking software was installed on about 10% if people’s computers. So, the number of people is in the many millions.

So what will happen if more people install such software? It will be up to the advertising networks to come up with more ingenious technology to bypass the rules.

In the ends, it’s a cat and mouse game that’s being one by the advertising companies and the companies that profit from selling ad blockers.

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