Sending Reminder Notices To Dead Accounts

December 10, 2007 – 12:04 pm

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That’s what I’ve been working on the last few days. I’ve been digging through my data, mining for people who were once visitors of my websites and who haven’t been around for awhile. Then I hit them with a “haven’t seen you, miss you” type greeting. So far, the results appear pretty decent.

I won’t be sure what the exact totals are until I gather stats for a week or so, but the basic premise seems to apply. You remind them you exist and some of them return to try the website. The costs are very low, and the possibility of turning them into users is high.

This should be especially useful for people who were involved at some point but have fallen off dramatically. Often the reason is unrelated to the website and a prompting message will get their attention and get them to visit. Things look good, so far.

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