Everybody’s Going Viral

January 16, 2008 – 1:04 pm

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2008 is the year where everyone and their uncle at least takes a shot at going viral. Widgets are everywhere, and so are all sorts of viral schemes that are aiming to grab hold of the internet. But even as social networks and Youtube and other Web 2.0 services mature, it means it still takes talent to reach the top.

If you plan on going Viral yourself, you’ll need some serious firepower. You need to make a web app, a video, or somethinng else that has real and unique staying power, and makes people recommend it to friends. That’s the tough part. You have to be unique enough that people will actually recommend you to others.

There is no limit to how much traffic you can get if you go viral, so it’s always worth trying. But be aware that everybody else is out there doing the same thing, so you have to make your offerings something special.

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