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Building Web Content

by Darren

Many people drone on about building “high quality web content.” What they fail to explain is just what content qualifies for such a lofty appraisal. Let’s face it: much web content is junky. And it’s not like it’s a big deal, either. The audience on the web has a short attention span, and is often looking just for the facts. If you can present your story in a clear and understandable manner, using excess verbiage is rarely helpful.

What makes good content? It’s debatable. But it’s safe to say some principles can’t hurt.

1. Easy to read information
2. Links to additional info, if needed
3. Clear navigation and help if necessary
4. Pictures and videos added if they expand the narrative

If people write authoritatively on a subject, readers will learn to trust the website. If the information is schlock and not up to snuff, the low quality will eventually stop people from wanting to investigate the site further.

Quality web content can be short, though. If you answer a question definitively in a concise manner, there’s no point in going long in an attempt to impress your reader.

Tags: Web Content