Archive for the ‘Google’ Category

Google Runs On Linux

Tuesday, August 7th, 2007

Google is a company that uses vast computer resources. But one thing they always attempted to do was keep their costs low by using primarily open source and building their own boxes. Now, the initiative has made the company extremely reliant on Linux, prompting one company official to ...

Google Expands “Web History” To UK

Friday, August 3rd, 2007

If you live in the US, you've probably already become accustomed to the "View Your Search History" link. Well, now the service is expanding to the UK. The service is opt-in, due to obvious privacy concerns. The launch is part of a wider Google personalised-search initiative that the ...

Google Personalization Increasing – SEOs Must Adapt

Monday, April 30th, 2007

Yes, SEO is getting tougher for everyone as personalization catches on. If you're logged into a "Google Account" you'll start noticing more and more of the personalization features being used. The amount of data Google can collect with their user's logged in is quite high, so personalizing search ...

Google Patent About Document Scoring Based On A Document’s Traffic

Thursday, April 26th, 2007

For a period of time I've suspected that Google was interested in using data about your website's traffic in order to help with scoring, and it appears they're definitely able to do it. A recent patent application (number 20070088693), filed on April 19th., 2007 goes heavily into the nuts ...

Anatomy Of A Natural Link

Tuesday, April 24th, 2007

All the time you hear the phrase "get natural links", but nobody ever really explains what a natural link is. Natural links occur all the time. I've been managing a network for four years and I get all kinds of natural links from all over the world, all ...

Blog Search Is Still Awful

Wednesday, April 18th, 2007

Blog search has been around for awhile, and the whole time I've been hearing how it's supposed to be getting better. So far I haven't seen any indication of this. The search has a primitive algo. I'm not sure if Google even uses their own search algo, ...

Google’s Speed Of Indexing

Wednesday, April 4th, 2007

I've noticed recently that Google seems to have really speeded up the rate at which the add fresh pages to their index. This is the case, at least, with pages on a domain that already has developed some "trust". On blogs that I update frequently the speed of ...

Google Webmaster Central Updates Backlink Totals

Wednesday, March 7th, 2007

If you log into your Webmaster Central account today, you'll noticed updated backlink figures. What the figures mean is up to interpretation, but at least you'll get a look at how many links each page in your domain has. I noticed a few technical issues when I clicked on the ...

Google Website Optimizer – To Improve Conversions

Friday, January 26th, 2007

Yesterday, I spoke about the need to increase your conversion rate. Google has announced a test program that helps you determine the quality of your landing pages. In essence, this is the quickest way for Google to help you increase conversions. Take the guesswork out of landing page testing. ...

2007 Google Search Report

Wednesday, January 17th, 2007

Well 2007 is under way, and Google is back at it. What's been happening in Google that we need to be aware of? Well, Google has changed the way in which they "weight" backlinks, and they've been doing some massive "data refreshes" that make you hold onto your ...