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It’s strange that the availability of ad-blocking software doesn’t hurt a company like Google more. Ad blocking software is relatively available, yet it doesn’t seem to have a material adverse affect on business online. It seems as if the issue is a big deal, but experience shows it never amounts to much.

Several studies I could find online said Ad blocking software was installed on about 10% if people’s computers. So, the number of people is in the many millions.

So what will happen if more people install such software? It will be up to the advertising networks to come up with more ingenious technology to bypass the rules.

In the ends, it’s a cat and mouse game that’s being one by the advertising companies and the companies that profit from selling ad blockers.

We’ve made our way to the final month of the year. It’s hard to believe. It seems as if 2007 just started, but instead the year is winding down. The good news for us internet marketers is that December tends to be a strong month to earn money online. The Christmas rush means advertisers are paying top dollar, so now is the time to get paid.

For most companies, the end of December ends their fiscal year. For them, it’s time to let loose on their budgets and try to make as many sales as they can before the curtain calls. I’m hoping a number of companies are ready to advertise without restraint.

This month is also a great month for traffic because so many people are now indoors and online. In the summer the nice weather competes with the attention of people. But in Winter, more and more people are indoors and online. That can only bode well for a great December for all of us.

One old maxim for investors is to let your winning stocks run. The same principle applies to websites. You will always have a few websites that earn much more than others that you have. In these cases, devote your attention to the front-runners. This way you’ll enhance your earnings, almost guaranteed.

If you devote too much time to your small and slow-moving websites, you won’t notice your improvements paying off. But if you focus on the best websites in your roster, the payoffs are much more noticeable.

Now this doesn’t mean you can ignore your secondary website. It simply means give them a realistic amount of effort, and place your main emphasis on your most profitable websites, which are growing. This strategy has made a big difference for me in the last year.

SEO is important for every website, but the field has its’ limits. It’s natural to get excited about how much free, organic traffic SEO can bring to you. But you need to be realistic about what the discipline of SEO can do for any website. It’s not something you practice in isolation.

SEO can benefit you in several ways:

1) It can help all the pages of your website rank in the search engines
2) It can increase your spiderability and the speed at which pages are added to the index
3) It can help you gain rankings for certain keywords which generate traffic.

But SEO cannot make up for the inadequacies of a bad website. If your website needs work to make it more competitive, then by all means work on it to make it better. SEO can get people to your website, but it’s up to the website to keep them around.

Keep it simple.

A common complaint from webmasters is about the fact they gained traffic to their website, but lower CPM caused them to remain about where they were in earnings. I, too, have experienced this phenomena. I’m not convinced that it’s because of a conspiracy, but rather it’s just “the way things are”, unless you specifically targeted higher paying keywords and that is what resulted in your traffic gains.

I see the situation as most of your new traffic is lower paying than your old traffic. That is the most logical reason for a drop in CPM. If it does happen to you, you can target higher paying keywords to make up for it.

As you add in pages about higher paying keywords, you should see a rise in traffic and a rise in overall CPM. Make sure to give it a try before suspecting a conspiracy.

If it don’t flow, it won’t go. Now maybe that sentence does not contain the best grammar ever used, but it should convey a message to the astute visitors who read it. Online marketing is not about forcing square pegs into round holes. Rather, it’s about identifying trends and trying to be on the right side of them.

It’s not always easy to catch every trend at the exact right spot, but we all end up making an effort.

The flow online can be steady, or can be rocky, depending on the type of website you build, but the flow can help carry you along. More and more people access the internet every day, so there’s always someone who hasn’t seen your website out there. Just get word to them somehow, and you might have another regular visitor.

If you try swimming upstream online, your fins end up getting very tired.

There are a lot of great things about internet marketing, but one thing I think that towers above the rest. I feel the low costs of internet marketing are what make the practice so profitable and unavoidable. Nowhere else can you get so many qualified visitors to your website than you can through search engines and social media websites, and if you conduct your internet marketing in an ethical manner, no one will complain.

If you can add something valuable to the internet, your marketing job just got that much easier. You won’t have to sit around hyping your own message all day, others will excitedly refer people to your website because they like it.

That kind of positive word of mouth traffic will really expand any business. And that’s where internet marketing pulls away from the pack. If you get a viral word of mouth campaign going, you’ll earn revenues steadily with very low costs.

Let’s face facts: some products sell a lot better than other ones. So if you want to try and increase revenue at your website, you have to consider how much interest products will draw. Hot sellers are bound to attract more interest than more lukewarm offerings, so you have to devote more time to placement for them.

There’s a number of ways you can focus on hot sellers. You can write a review, if you have something to offer. Or you might just set up landing pages that can get people to click for further information. Whether using CPA or PPC, either will still end up driving revenue. If you can land somewhere in the Top 10 for a hot product and you send the traffic to the right sources, you’re bound to do well.

How can you find these hot sellers? It’s generally easy to do. Amazon, in particular will list them, right down to which one is the hottest seller in that hour. Check out the ones that are hitting the hardest, and go from there.

It may surprise you to hear marketing online being referred to in terms of energy, but that’s precisely what it takes to get the word out. The more enthused energy you can put into your marketing efforts, the easier it is to sustain sales. That’s why people always tell you to sell something you believe in. If you believe in the product, it’s easier to promote it.

If your enthusiasm for a project is waning, it could mean that the quality of the product is not up to speed. Perhaps you’d be better served spending time on raising the quality, and come back to the marketing after you make beneficial changes. Otherwise, no amount of marketing will make up for your lack of enthusiasm, or the product’s low quality.

Improved quality is definitely a way to stay psyched about marketing. If your product really is the best on the internet, it doesn’t take much to motivate you to keep selling. Over time, constantly tweaking your quality and energizing your marketing efforts will lift you through any sales slumps. The internet is a vast marketplace where you can always increase sales, if you just work at it hard enough.

There are a great number of ways to monetize websites these days, and many of them work in conjunction with each other. Before long, you can end up running quite a few monetization plans on one website. But is there a limit to how well these ads will perform? At some point, degradation of revenues and user experience would seem likely.

The key things to look out for would be:

1) Clutter.
2) Usability. All of these ads pulling from different servers could cause degradation of performance
3) The “cheapness” of a walking billboard.

If you’re attempting to offer an information resource to the public, you might hurt your chances by appearing to be too commercial. When this exact point is hit, it can’t be said easily. But chances are, you’ll know it. If visitors go down at all, ease off a bit from the ads.