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One of the world’s leading online betting services with markets in 26 countries and over 700,000 active customers worldwide.

Our customers across the world live and breathe sport and our ability to offer a global service, that reflects their culture and passions, is a cornerstone of our business. Betting behaviour is different around the world. In South American cultures they bet less frequently but the stakes are higher: in Nordic countries bets are smaller, more considered. Ice Hockey is only popular in Russia and other Eastern European countries and the Europeans are ardent basketball fans. Our skill lies in understanding and reflecting these different sporting cultures in the 26 countries where we operate.

We are a major force in Europe handling around 79 million bets during the year from over 700,000 active sports enthusiasts. Horseracing fans dominate the buoyant Australian market, placing part of the 29 million bets in Australia and following the Centrebet acquisition; Sportingbet will be the leading player in this fast-paced market increasing our football and internet coverage. We are making good inroads in markets where traditional betting routes are not well-established, allowing the internet to become the de facto standard from the start. Football is a national obsession in emerging markets – Asia, South America and South Africa in particular – making these attractive long-term prospects for growth.

Visit and enjoy the site SportingBet, belonging to category Horse Racing Betting

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